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Easily Said & Done

I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?

Title: Happy Anniversary to Me; Subtitle: Find your gift inside
Featured Post

Happy Anniversary to Me

In all the hubbub of my crazy summer something pretty major happened that I completely ignored: My business turned 15. No celebratory notes or announcements. No cards or flowers. No social media posts. Not really even a second thought until weeks later when I casually mentioned it to a friend and they were amazed and said, "Let's celebrate." But, I didn't feel like celebrating. Or, more exactly, I didn't feel I had the time to celebrate. I was moving into my new apartment, getting my mom...

Title: It's Like a Jungle; Subtitle: How can we keep from going under?

Hi Reader, These days, every time I open up TikTok or Insta or LinkedIn, someone is telling me more bad news. A lot of it is about the economy or what's going to negatively impact the economy in the coming weeks. When I look at news alerts on my phone, it's the same, only more global and more soul-crushing in terms of war and famine and violence. My emails aren't that much better, clients and students are struggling to keep their businesses going in the face of rising costs, slackening sales,...

Title: Keeping It Real; Subtitle: The human touch still matters.

I'm taking a break from all the logistics related to real estate and moving because, frankly, I'm alarmed. Last week, Delta Airlines announced it will be utilizing AI to set airfare prices based on individual behavior and habits of their prospective customers. This means that the person sitting next to you on your next Delta flight might have paid significantly more or less than you not because they booked early or splurged for the window or aisle, but because of who they are, how they shop,...

Title: Movin' On Up; Subtitle: On your own terms.

Hi Reader, Man, it's been a minute since my last missive and A LOT has happened. Firstly, I sold mom's house. Yay! We had a buyer who dragged their feet and, even with a $5K credit, backed out right before signing on the dotted line. Of course, I was miffed and a bit worried. But, we immediately held another open house and got an even better bid the very next day. These buyers are motivated, accommodating, and happen to be a lovely family who are happy for us to leave any furniture we don't...

Title: Always Be Closing; Subtitle: and realigning your priorities

Hi Reader, Firstly, my session at NYPL Monday received rave reviews from attendees. So, if you missed it and want to catch the replay, see the link in the postscript. As we head into the Memorial Day Weekend here in the states and the unofficial start of summer, I'm thinking back to the time I negotiated with my boss to take a leave of absence from my job to accept an invitation to a writer's retreat in Vermont. It was amazing, and I still can't believe I was able to swing it and, yes, come...

Title: I'm Back, Baby; Subtitle: With a FREE pricing session at NYPL

It's been a while since I've done any public workshops or speaking engagements and I'm excited to announce I'm returning to one of my favorite venues next week, the New York Public Library Business Center. It's a virtual session, so no matter where you live, you can join in the fun and education! Stop Selling Yourself Short: Avoid Common Pricing Mistakes Monday, May 19th 12:00PM-1:30PM (ET) Register for FREE In this session, I share the 5 pricing mistakes I see all the time with my students...

Title: Keep It Moving; Subtitle: Be proactive in adapting to change.

After 20 years, I'm moving house and probably will be moving again shortly thereafter. The prospect of moving is, in a word, daunting. It's one of the most stressful things we experience in life. I'm trying not to think about all of that and look on this time as an opportunity to let go of the things that no longer serve me and streamline the things that do. Though, it's not easy. Recently, I also started cleaning out my business email box to free up storage and I was reminded of a host of...

Title: More Bank for Your Bucks; Subtitle: Strategies to build wealth, not taxes.

Every time I teach a business growth class, I ask students to include their top 3 highlights as their final slide of their business growth presentation. Whenever I book Katherine Pomerantz as a guest speaker, she ends up on so many students' final slide because they learn such amazing money tips that no one ever teaches us on how to build and protect generational wealth as an entrepreneur. Next week, on May 7th & 8th Katherine is holding aFREE event, MOMentum*, which she's designed to help...

Title: Cover You, Cover Me; Subtitle: With the insurance we need.

Most entrepreneurs don't think about insurance until, they need it, and by then it's too late. I sure didn't. It wasn't until a client asked me if I had it that it even entered my mind. Then, I had to quickly find a policy not really knowing what I was buying so I could confirm, "yeah, I'm covered." The truth is, there are a lot of different types of business insurance and what is right for you depends upon where you are, what you sell, how you sell it, and who you sell it to, among other...

Title: Spring Break; Subtitle: Let nature be your guide.

In New York City, spring is struggling to get a foothold with temps barely making it into the 50s, let alone the 60s for more than a day at a time. But the trees, daffodils, and tulips just don't care; they're blooming and it's lovely to see. It's also spring break week for City schools bookended by Passover and Easter and a week out from Eid. For some, this time of year is a reawakening, coming out from the hibernation tendencies of winter into a flurry of activity, spring cleaning, and...